How to present EMS workouts to the Fitness and Wellness Industry?
Behind the scenes of the latest fitness and wellness trend
Whole-body EMS sessions are the most discussed and debated physical workout in today's wellness and fitness industry.
The popularity of the whole-body EMS workout can be attributed to specific EMS Fitness Franchise Concepts. Such ideas have developed successful studio operational, marketing and client management know-how, as well as infused extensive energy and knowledge into professional advanced education.
EMS technology is a universal tool. The sky is the limit when it comes to creating and formulating a business model and service concept around this technology.
How do I know which EMS technology to implement? Demographics.
Lifestyle goals
The cultural characteristics of a specific region make a significant difference when understanding the goals or needs of current and potential clients. For example, in Eastern Europe the upper middle class and upper class populations take their active, sporty lifestyle seriously. Therefore, a majority of customers would sign up for EMS personalized training, but few would go to EMS group sessions.
Physical appearance
Aesthetics and beauty play a significant role, and therefore, many women who are coming from various age groups would sign up for individual semi-active or passive whole-body EMS sessions. The latter also applies to Mediterranean and Latin cultural groups, where EMS training is preferred as a treatment procedure combined with other procedures for a lean, toned, and slim body type. Across all these goals, clients will still be successfully generating electro muscle stimulation and boosting muscle power.
Climate and environment
The Middle East has also its own preferences as a region, where the climate forms the cultural habits of the people who live there. For people in this target group, pursuing luxurious way of life while also being hard worker—to represent their strength—are priorities. Therefore, clients a likely to look for body shaping, muscle gain, and relaxation without taking on activities that will exhaust them physically.
In order to understand your region and territory needs you may ask yourself: what exactly are the habits and lifestyle the population prefers? Then, you can integrate your EMS Fitness, Recovery, or Beauty, wellness concepts into the existing services as an add-on or a single tool.
What business model can I use for EMS Fitness?
Sole EMS providers in a studio
European statistic shows that 60% of business operators are solely EMS training or treatment providers in so called boutique salon or studio concept. Potential clients can approach these service providers from the street, and they provide personalized, customized EMS sessions for individuals or small groups.
In this setup, the individual enjoys personalized training programs. They can be active, passive, dynamic, or static, and trainers can customize the EMS parameters according to the client’s special conditions or needs. A client’s needs can vary from weight loss to recovery, or pain management to muscle mass gain for any age group and gender.
The freelancer model
An additional 5% of the EMS technology owners are freelance personal trainers who provide VIP customized sessions for their clients. Personal trainers are mobile so they can go to your house or office, or they can welcome you at the nearest health club or sports resort.
Other options for EMS technology operators
The final 35% of the EMS technology operators fall in one of three categories:
- Specialists at beauty clinics or aesthetic salons, clinics for weight loss, body shaping, and slimming or cellulite treatment.
- Experts at fitness gyms with certified EMS trainer staff (shop in shop concept or personal training) who are integrating EMS sessions into their other fitness services.
- Physiotherapists who apply EMS as an add-on tool for clients recovering from special conditions (post-surgery, postpartum, sports or other injury, pain management).
Conclusion
There is room for variation in the EMS technology implementation process. From diverse demographics to various business models, presenting EMS fitness to stakeholders in the industry takes a targeted approach. To learn more about the benefits and possibilities of EMS technology, contact us.
